Tag Archive: Business

Digital Frames in the Hospitality Industry

On a recent business trip to Dallas, the hotel I was staying at had digital picture frames placed in key locations around the hotel. Naturally, this caught my attention. I noticed them at the front desk, in the lobby, in the windows of some offices off the hallways, and at the reception desk in the restaurant. They were very large, I think only 7 or 8 inch frames, and they looked very classy. Each frame had the same slide show playing; a collection of professionally taken pictures of different parts of the hotel, showcasing their facilities and services.

The brilliant part of this strategy was that it gave the hotel an opportunity to cross-sell their services to their customer. I wasn’t even aware that they had such nice gym, sauna and spa facilities until I saw the pictures in the digital frame. People who stay in hotels on business trips don’t usually take the time to wander the hallways and see what else there is available. They just don’t have time. Therefore, without giving each person a sales pitch when the arrive, most people wouldn’t find out about these things.

Benefits

The benefits in this particular case would be increased use of the hotel’s facilities, presumably leading to increased customer satisfaction, and therefore a higher rate of re-bookings. Anytime there is something you can do to impress on your customer that you are better than the competition, it is well worth doing.

Convenient

The digital frames served the purpose of educating me about my options – on my own time, in a way that was interesting to me, and very quickly. I was free to walk right past if I chose, or if I wanted, I could quickly watch the whole slide show in about a minute.

You see, many businesses just focus on getting people in the door. However, once there, the next challenge is to see how you can serve them best, and therefore maximize their profit potential to you.

Irresistible

People can’t help but look at moving pictures. Have you ever been to someone’s house, trying to have a conversation, and the other person kept watching the TV, even though the sound was off? It’s the same idea. Our eyes are naturally drawn to the movement. Business owners can use this to their advantage by setting up a quick slide show on a digital frame. People will naturally stop and look, even for a brief moment. Use these few seconds to your advantage!

Simple to Implement

Setting up a slide show takes very little time on the part of the business owner, and then digital picture frame will function as a mini advertising node for as long as you want it to. It is not intrusive, and if done well, it will actually draw the customer’s attention for a brief minute, and hopefully give them something to think about.

So now that you’ve learned something that is working in another industry – don’t just file that away for posterity. Stop. Take a moment to think of one way you could use a digital picture frame in your business. It just might be easier to implement than you thought!

Check out our selection of 8″ digital frames!

Boost Restaurant Sales With A Digital Picture Frame

Digital picture frames can be used in any sort of business you can imagine; however, people often like seeing specific examples of how that might apply to their industry, so today we’re going to talk about restaurants in particular. How can a restaurant boost profits by using a digital photo frame? Here are four ideas:

Display Mouth Watering Images of Daily Specials

One of the big drawbacks of many restaurant menus, in my opinion, is the lack of mouth watering pictures. You’ll often find pictures, but in some places, they look like they were taken 30 years ago – not at all an appetizing site! Even if your menu doesn’t have pictures, it could be quite tasteful to put the savory shots near the front desk, so that as people arrive and are waiting to be seated they can see the various dishes you offer.

Display Seasonal Dishes

Do you create dishes with local seasonal ingredients? Why not highlight them to your guests by displaying them on a digital photo frame? You can even go a step further, and if you’re able, give some background on where the ingredients come from. Is it a specific farm? Are they hand picked? Let your guests know, they’ll appreciate it all the more!

Advertise Your Member’s Club

If you don’t have some sort of member’s club already, you really need to start one. Build an email list that you can market repeatedly to your best customers; this is a proven strategy that is paying off dividends for restaurants everywhere. A digital frame at the front reception area is a perfect way to advertise your email only members club. Give them a bonus for signing up!

Show Off Your Employee of the Month

If your restaurant has an employee of the month program, why not take a picture of the current winner, and display it along with a short bio right on the frame? Guests who are served by that person will find it extra special; plus it is an additional way of recognizing your most outstanding employees and thanking them.

Digital photo frames can be used to boost sales and profits in restaurants; even in classy ones. All you need to do is get creative.

Check out our selection of 15″ Digital Picture Frames and see which one would look great in your business!

4 Ways to Use Digital Picture Frames in a Doctor’s Office

Digital picture frames can be used quite effectively in doctor’s offices, as an informational aide, but also to help business. Here are four ways to do that:

1. Educate on New Treatments

Medicine is a rapidly growing and evolving field, and as such there are always new things being discovered to help us live healthier lives. Why not have brief info-nuggets on the latest of these treatments and techniques right in the waiting room? A digital picture frame can be just the solution for doing this. You can easily create a slide with the information you want on it, then upload it to the digital frame. This way, while patients are waiting they can get up to date on some of the latest health topics that are relevant to them.

2. Provide Basic Health Advice

Some health advice is universal: drink 8 cups of water a day, make sure you’re staying active by taking walks, eat a healthy diet, etc. A doctor’s office is the perfect place to dispense this basic, universally relevant information. People waiting in a doctor’s office waiting room would read this information as it was flashed across a digital picture frame.

3. Display the Schedule

In any office that has more than one doctor, there are often days when particular doctors routinely work, and day that they normally get off. In your slideshow that you create for the digital picture frame, why not put a slide in there showing the days that each doctor is available? Patients will appreciate this because they can see at a glance which days are possible with their own schedules.

4. Show Baby Pictures!

Every general practice doctor’s office will have patients who are young mothers, and most are as proud as can be of their newborns. Why not allow your patients to submit their favorite pictures of their little ones, and intersperse some of those pictures into the slideshow? This would help build a sense of community, and mothers and relatives would be tickled pink to see their son or daughter on the digital frame when they walk in for their regular checkup.

Click here for more ideas on marketing your business with a digital picture frame.

Bed and Breakfast Marketing with Wireless Digital Picture Frames!

Do you own a bed and breakfast? If so, chances are that by the end of this article you’ll have found a new way to make money – pure profit!

Most people only think of using digital picture frames to display family photos and the like. However, digital frames can be excellent marketing tools for business owners.

So here’s the plan. You get a wireless digital picture frame for each room in your B&B, and place it in a tasteful location on a counter or dresser somewhere. Then you load up the digital frame with great examples of local photography. Now you’ve got something that shows appealing, local pictures to the guest.

Here comes the fun part, where you get to make some money!

Now that you have a wireless digital picture frame in each room, you go and speak with local business owners. Specifically, local restaurants and other popular tourist activities. Is there a river rafting company nearby? How about a classy Italian restaurant?

Talk to the business owners, and offer to sell them advertising on your digital frames! You can then create a simple slide for each business you will be promoting, and interject those slides into the mix of local pictures.

Your guests will love this because you’ll be providing them great local photography, yet at the same time giving them helpful recommendations for local activities.

How much you charge for this service is up to you, and would likely depend on the number of rooms you have in your bed and breakfast.

The beauty of using a wireless digital picture frame for this task is that you can automatically update the frame remotely, without ever having to enter the guest’s room. This way you could even broadcast daily breakfast specials directly to their night-table!

Now, how much would a restaurant owner pay for the privilege of being in that position?

Learn more about using digital picture frames for business.