Our digital picture frames are successfully being used by many businesses to gain a competitive edge in their environments. Nathan Sawatzky is a professional wedding photographer in Vancouver who is effectively using his digital photo frame to grow his business. Here’s how he does it.
The number one way that wedding photographers generate new business is through referrals, word of mouth referrals from their satisfied customers. As you know, word of mouth is incredibly powerful advertising, but the trick is, how do you get people talking about you in the first place? As a photographer, if you’re as good during the photo shoot as Nathan is with his clients, you’re bound to get some compliments, and even referrals, but how can you put that into overdrive?
For Nathan, the solution was simple. Get your work in front of people when they will appreciate it the most. He did this with a digital picture frame from DigitalFrameGuy.com. On the wedding day, immediately after the photo shoot, Nathan uses a laptop running Show It software to very quickly edit approximately 40 of the best pictures from the day, on the spot. He then uploads these 40 pictures to a CompactFlash memory card, which is easily inserted into his 17” Digital Spectrum Memory Frame MV1700.
As the wedding party returns to the reception, Nathan slips his MV1700 on the corner of the bar, along with a healthy stack of business cards. Nathan’s frame is equipped with an automatic slideshow feature, allowing him to merely turn it on, and walk away while beautiful photos of the lucky couple start showing all evening long.
The benefits to this strategy should be obvious, but we’re going to lay them out for you just to be certain the brilliance is obvious to all.
Nathan Sawatzky uses a 17″ digital frame in his business – why don’t you too?
Digital photo frames are perfectly suited to use in a travel agency. Many people think of these gadgets as only for use around the home, however savvy businesses are quickly putting these tools to use to help boost their sales and profits. Here are four ways that a travel agency can use a digital picture frame to help boost sales.
Customer always love getting the best deal possible. In fact, if they got one that is really good, they’ll usually brag to their friends about it as well! Every travel agency I know of maintains a list of their amazing deals for that month. Why not create some brief slides outlining those deals and display them to customers while they’re in the store, waiting? It could be as simple as a great background photo with a price tag on it!
Any travel agent can tell you that although they often book trips all over the world, there are a handful of most popular destinations that their customers like to frequent. Hawaii, Vegas, Florida, etc. Why not prepare a half dozen photos of each of your top five (or more) destinations and cycle them through on a digital picture frame while people are waiting to be helped? Get those vacation juices flowing before you even talk to them!
Why not use a digital picture frame as a way to develop a sense of community in your travel agency? Employees frequently take trips to the most popular destinations, so why not put one picture of each employee on site at one of your destinations on the digital picture frame? You can even extend the offer to your customers, and allow them to send you one picture from their holiday to display there as well!
If there’s one type of vacation that people love, it’s cruises. People love seeing pictures of the big white cruise ships in exotic locations, and all the amazing amenities that can be found on board. Why not gather a collection of amazing pictures from the various cruise packages you offer, and display them in rotation on a digital picture frame, along with all-inclusive package prices on each picture? That will be sure to get your customers drooling!
Learn more about using digital picture frames for business.
On a recent business trip to Dallas, the hotel I was staying at had digital picture frames placed in key locations around the hotel. Naturally, this caught my attention. I noticed them at the front desk, in the lobby, in the windows of some offices off the hallways, and at the reception desk in the restaurant. They were very large, I think only 7 or 8 inch frames, and they looked very classy. Each frame had the same slide show playing; a collection of professionally taken pictures of different parts of the hotel, showcasing their facilities and services.
The brilliant part of this strategy was that it gave the hotel an opportunity to cross-sell their services to their customer. I wasn’t even aware that they had such nice gym, sauna and spa facilities until I saw the pictures in the digital frame. People who stay in hotels on business trips don’t usually take the time to wander the hallways and see what else there is available. They just don’t have time. Therefore, without giving each person a sales pitch when the arrive, most people wouldn’t find out about these things.
The benefits in this particular case would be increased use of the hotel’s facilities, presumably leading to increased customer satisfaction, and therefore a higher rate of re-bookings. Anytime there is something you can do to impress on your customer that you are better than the competition, it is well worth doing.
The digital frames served the purpose of educating me about my options – on my own time, in a way that was interesting to me, and very quickly. I was free to walk right past if I chose, or if I wanted, I could quickly watch the whole slide show in about a minute.
You see, many businesses just focus on getting people in the door. However, once there, the next challenge is to see how you can serve them best, and therefore maximize their profit potential to you.
People can’t help but look at moving pictures. Have you ever been to someone’s house, trying to have a conversation, and the other person kept watching the TV, even though the sound was off? It’s the same idea. Our eyes are naturally drawn to the movement. Business owners can use this to their advantage by setting up a quick slide show on a digital frame. People will naturally stop and look, even for a brief moment. Use these few seconds to your advantage!
Setting up a slide show takes very little time on the part of the business owner, and then digital picture frame will function as a mini advertising node for as long as you want it to. It is not intrusive, and if done well, it will actually draw the customer’s attention for a brief minute, and hopefully give them something to think about.
So now that you’ve learned something that is working in another industry – don’t just file that away for posterity. Stop. Take a moment to think of one way you could use a digital picture frame in your business. It just might be easier to implement than you thought!
Check out our selection of 8″ digital frames!
Digital picture frames can be used in any sort of business you can imagine; however, people often like seeing specific examples of how that might apply to their industry, so today we’re going to talk about restaurants in particular. How can a restaurant boost profits by using a digital photo frame? Here are four ideas:
One of the big drawbacks of many restaurant menus, in my opinion, is the lack of mouth watering pictures. You’ll often find pictures, but in some places, they look like they were taken 30 years ago – not at all an appetizing site! Even if your menu doesn’t have pictures, it could be quite tasteful to put the savory shots near the front desk, so that as people arrive and are waiting to be seated they can see the various dishes you offer.
Do you create dishes with local seasonal ingredients? Why not highlight them to your guests by displaying them on a digital photo frame? You can even go a step further, and if you’re able, give some background on where the ingredients come from. Is it a specific farm? Are they hand picked? Let your guests know, they’ll appreciate it all the more!
If you don’t have some sort of member’s club already, you really need to start one. Build an email list that you can market repeatedly to your best customers; this is a proven strategy that is paying off dividends for restaurants everywhere. A digital frame at the front reception area is a perfect way to advertise your email only members club. Give them a bonus for signing up!
If your restaurant has an employee of the month program, why not take a picture of the current winner, and display it along with a short bio right on the frame? Guests who are served by that person will find it extra special; plus it is an additional way of recognizing your most outstanding employees and thanking them.
Digital photo frames can be used to boost sales and profits in restaurants; even in classy ones. All you need to do is get creative.
Check out our selection of 15″ Digital Picture Frames and see which one would look great in your business!
When you’re trying to decide on which electronic picture frame you want to buy, there are a few things you need to consider. Go through this checklist while considering your situation, as it will help you determine what to look for in an electronic picture frame.
First, you need to look at where you will be using the electronic picture frame. If at home, which room will it be situated in? If you’re planning on putting the electronic picture frame in a small room, you probably don’t need a very large frame; however if you’re planning on putting it in a living room or other larger area, you might want to consider one of the large digital frames instead. When you’re watching an electronic picture frame from across the room, you need to make sure it is large enough to see clearly; otherwise people will be forced to always get up and go close to the screen in order to enjoy it.
Second, you need to consider who will be using the electronic picture frame. Older people will usually appreciate a larger screen, as it allows them see the photos more clearly, and with less strain on their eyes.
Third, does the electronic picture frame need wireless capabilities? Wireless frames are one of the newer features, and as such, they do add to the cost somewhat. However, they also provide the ability to upload pictures without physically connecting the frame to a computer, and in some cases, they allow you to upload directly from your phone or via email. A wireless electronic picture frame is definitely more convenient, but in some situations, this extra luxury may not be necessary. Another thing to consider is how often you’ll be updating the electronic picture frame. If you plan on updating it very often, wireless may be the way to go. If you only plan on doing it every few months, then it probably won’t be a big hassle to simply connect the electronic picture frame to your PC every now and then.
The fourth thing to consider when choosing an electronic picture frame is of course cost. Are you buying it for yourself, or as a gift? Once you have an idea of what your budget is, that will in many cases determine to a degree what you’re able to buy. If you have a smaller budget, say less than $100, then you’re more likely going to have to settle for a fairly simple, smaller electronic picture frame. If however you can afford a bit more, perhaps closer to the $200 or $300 mark, then you’re likely to be able to find an electronic picture frame that is fully loaded with features, and also quite a large screen.
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Savvy Buyer's Guide to Digital Picture Frames
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"My new digital frame not only looks great, but it is helping me grow my business! My clients love it!"
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